As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet
The so-called upfronts are traditional television’s annual hype-fest, and a way of locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance.
ᴘʀᴏᴍᴏʏᴢᴇ™ ᵈⁱˢᶜᵒᵛᵉʳ ᵗʰᵉ ᵖʳᵒᵛᵉⁿ ᵛⁱᵈᵉᵒ ˢᵒᶠᵗʷᵃʳᵉ ᵗʰᵃᵗ ʰᵉˡᵖˢ ʸᵒᵘ ᶜʳᵉᵃᵗᵉ
ᵖʳᵒᵛᵉⁿ ʰⁱᵍʰ ᶜᵒⁿᵛᵉʳᵗⁱⁿᵍ ᵛⁱᵈᵉᵒˢ ˢⁱᵐᵖˡʸ ᵇʸ ᶜˡⁱᶜᵏ & ˢʷᵃᵖ
LeRoy M∅c∅!