Introduction to Algorithmic Marketing
A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning – targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
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ᴘʀᴏᴍᴏʏᴢᴇ™ ᵈⁱˢᶜᵒᵛᵉʳ ᵗʰᵉ ᵖʳᵒᵛᵉⁿ ᵛⁱᵈᵉᵒ ˢᵒᶠᵗʷᵃʳᵉ ᵗʰᵃᵗ ʰᵉˡᵖˢ ʸᵒᵘ ᶜʳᵉᵃᵗᵉ
ᵖʳᵒᵛᵉⁿ ʰⁱᵍʰ ᶜᵒⁿᵛᵉʳᵗⁱⁿᵍ ᵛⁱᵈᵉᵒˢ ˢⁱᵐᵖˡʸ ᵇʸ ᶜˡⁱᶜᵏ & ˢʷᵃᵖ
LeRoy M∅c∅!