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Amazon, After Big Hire, Experimenting With Sports Media Strategy: Interview

Amazon, After Big Hire, Experimenting With Sports Media Strategy: Interview When Amazon.com Chief Executive Jeff Bezos was spotted schmoozing in NFL Commissioner Roger Goodell’s booth during the Super Bowl in February, the media world exploded with anticipation about Amazon’s imminent domination of sports media. Read More…

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As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet

As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet The so-called upfronts are traditional television’s annual hype-fest, and a way of locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance. Read More…

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