Mike Filsaime Speaking at Frank Kern’s Mass Control 2.0 (Short Version)
https://www.youtube.com/watch?v=jdENlqMe5w0 for full video – Mike explains Dan Ariely’s “Predictably Irrational” book example on the Power of free with the Hershey’s Kiss Chocolate and the Lindt Truffle as well as a strategy to use at the bottom of your downsell page.
ᴘʀᴏᴍᴏʏᴢᴇ™ ᵈⁱˢᶜᵒᵛᵉʳ ᵗʰᵉ ᵖʳᵒᵛᵉⁿ ᵛⁱᵈᵉᵒ ˢᵒᶠᵗʷᵃʳᵉ ᵗʰᵃᵗ ʰᵉˡᵖˢ ʸᵒᵘ ᶜʳᵉᵃᵗᵉ
ᵖʳᵒᵛᵉⁿ ʰⁱᵍʰ ᶜᵒⁿᵛᵉʳᵗⁱⁿᵍ ᵛⁱᵈᵉᵒˢ ˢⁱᵐᵖˡʸ ᵇʸ ᶜˡⁱᶜᵏ & ˢʷᵃᵖ
LeRoy M∅c∅!