A rose by any other name may smell just as sweet, but the thing still needs a name. And the same thing goes for all the brands we use on a daily basis. The discounts at Walmart would probably be just as satisfying if they had stuck to their original name, but it’s doubtful they would have become the mega-chain they are now without a little help from an updated moniker. Take a look at the transformation they and other large companies went through before becoming the household staples we […]

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