The Marketing Concept of Pixel Ads

I believe that most of you have heard about the Million Dollar Homepage and its success story. The website owner Alex Tew earned a million US dollars in a dramatically short time and brought public attention worldwide by selling pixels on his website. However, it seems that the pixel craze didn’t last long as the copycats of the pixel advertising idea were mostly not doing well, especially the later ones who sometimes ended their site without a pixel sold.

When talking about marketing strategies, pixel advertising should be in the short-term category since the curiousness of people doesn’t last long on a narrow topic. Alex Tew was wise to have noticed this point and that’s why he limited the number of pixels to a million. This is not to ignore the huge demand out there but to generate even higher traffic while pixels are limited in supply.

The Million Dollar Homepage generated huge traffic mainly because of the mass media, no matter the international or local, which are thirsty to find some amazing or crazy ideas that work. People are always curious about news related to earning easy money or becoming a millionaire while everyone is working hard in society for money. In another word, this news makes people think outside of the usual way. Tew’s whole idea including the website’s domain name just hit the target. When people view the ads, the ads have their value.

Although pixel advertising is probably out-of-date, there are still some innovative marketing strategies of the Million Dollar Homepage that web designers are worth referencing.

Since every page on the website is about the advertising business itself, all visitors of the website have a common intention – to try those extremely tiny pixel links and see what is it all about. As a result, the ad owners receive a large amount of quality traffic, which other types of web-based ads seldom have.

Another point to note is the price of a product. A higher price set for your product is not a scary monster that drives your customers away if it is used suitably. Just take a look at the Million Dollar Homepage if you haven’t and you will understand how small are a hundred pixels. It’s just enough to put a character from a novel in it. However, the values of the ads are beyond what you can see when the value of the ads themselves creates a high commercial status for the pixel owners. This is one of the successful usages of money itself in generating transactions in recent days.

Indeed, many people were inspired by Alex Tew and started their new idea for advertising. One of the examples is The Infinite Levels (http://www.theinfinitelevels.com) a new website that aims at building a virtual AdLevels construction starting at $10. What makes it different from the others is that it is not earning short-term revenue like pixel advertising as it adapts numerous innovative designs and the Dollar Accumulation System which brings continuous interest from the public. If this idea is successful, the designer of the website may be able to go beyond Alex Tew’s achievement.