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Felix Arvid Ulf Kjellberg ( SHEL-burg, Swedish: [ˈfeːlɪks ˈarːvɪd ɵlf ˇɕɛlːbærj] (listen); born 24 October 1989), known online as PewDiePie ( PEW-dee-py), is a Swedish YouTuber and comedian, known for his YouTube video content, which mainly consists of Let’s Play videos and comedic formatted shows. Kjellberg’s channel was the most-subscribed channel on YouTube for more than five years, from 2013 to 2019.
After registering his current YouTube channel in 2010, Kjellberg primarily posted Let’s Play videos of horror and action video games. His channel experienced substantial growth in popularity over the next two years, reaching 1 million subscribers in July 2012. As his channel grew, his style of video content became more diverse, uploading vlogs, comedy shorts, formatted shows, and music videos.
Kjellberg first became most-subscribed on 15 August 2013 (being briefly surpassed in late 2013 by YouTube Spotlight). He held the title until early 2019, when he publicly vied for it with Indian record label T-Series before being overtaken by the company for good on 14 April 2019. For two years (from 29 December 2014 to 14 February 2017), Kjellberg’s channel was the most-viewed channel on YouTube. As of December 2019, the channel has received over 102 million subscribers and 24 billion video views, ranking as the second-most-subscribed and thirteenth-most-viewed channel on the platform, and the most-subscribed and most-viewed channel operated by an individual.
Kjellberg’s popularity on YouTube has caused him to become one of the most noted online personalities. Due to this popularity, his coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time named him one of the world’s 100 most influential people.

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