Ecommerce YouTube Ads: My 7 Secret ‘Best Practices’ Revealed
Ecommerce YouTube ads so today my wife says to me: hey Marc, you kind of have your hair going like Cameron Diaz in Something About Mary, so I had to look it up. It’s been a long time since I’ve seen that movie, but I just wanted to go over how we use you too.
As in our e-commerce strategy and back in November, we launched a brand new scratch box marketing strategy.
On YouTube and it equated to 97 sales per day in November back in 2018, so I want to show you seven things that we use to make sure that our e-commerce YouTube ads stand out now before we continue.
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Every time I put out a new video now on to the first few things: okay, the first thing I’m gon na upload, a video, real quick, and I will fast forward this part for you, okay, so uploaded that short video, real quick just to kind Of show you what we need to do on the back end for these videos.
So when you run video ads on YouTube, you need to upload some videos to YouTube.
Then you jump over to Google Ads and you link that video.
You tell me that that’s, the one you want to use so I’ve uploaded just a dummy video here for us to see, but the very first element or tip number one is to utilize the title and description for SEO.
You want to optimize it for SEO. So in the title, you’re, given a hundred characters to put up here, you want to put in your best product description title that you can think of.
The coffee mug is not going to be exactly that, but do some searches find out? You know what your keywords are for your products.
You’ve already done some other advertising, so you want to plug your best keyword into the title and make the most use of it.
You also can break up the title into a couple of points of sections, maybe using a colon as a separator, and then you can add a second, maybe a longtail keyword into the title.
Also, the description area of the video is the title, and descriptions are the most utilized for YouTube:’s algorithm and its SEO.
So in SEO, efforts are sure and write full, complete, coherent sentences in your description that include your keywords, longtail keywords, etc.
Also, you’re going to want to put a link to your website to the product page for that exact product, so that’s tip number one is to utilize the title and description area on your YouTube, video page.
So the second element, or the second tip that I’m going to give today, is when you make your videos, you want to commit to short-term videos.
You only want to have a video that is longer than 30 seconds but shorter than two minutes.
You don’t need to go on and on about a product video like I’m doing in this, potentially you sometimes can go over two minutes. If it deserves a longer explanation, however, most people are going to tune out pretty quick.
So you want to stay between a minimum of 30 and a maximum of two minutes for your video.
The whole idea is to get people to click over to your product page and not bog them down and watch some lengthy video that bores them and then they click away.
The next element, or the next tip that I’m going to give you – is to utilize the cards.
The dynamic elements that YouTube allows you to have in your videos should be a card in the upper corner somewhere.
Here you’ll see you can click on, and I have a couple of playlists here on paid advertising, playlist, and Google ads playlist that you can click on to see more of my videos and you should do the same thing with related products that you can Dynamically interject sorry dynamically inject into your video okay.
The fourth thing on my list is super super important.
These are all important, but these are so important.
This one it’s.
So important is the thumbnail image for your video. You can come down here.
You can upload a custom thumbnail and if we come over here to my YouTube channel, you can see that I’ve been working hard at creating a new style of the thumbnail.
Let me come over here to videos.
Let me make this a little well smaller.
I was gon na make it smaller okay, so you can see my most recent thumbnails and how the ones were before that and then even the ones before that so evolving.
In the way I make my thumbnails, they’re such a critical factor in getting that initial click.
When somebody is searching on YouTube, they only have about a second or two to capture somebody’s attention just like.
Hopefully, I’ve captured your attention with my thumbnail.
You click over to the video, and here we go.
People will look at the picture first, then they will read the headline second or the title. Second, so thumbnails are probably the most critical factor in leading to your click-through rate.
Okay.
The next element is to utilize closed captioning.
You can see it here.
The CC indicates that I have closed captioned this video, so I’m gon na jump over here and you can see it right here.
I have it where it is auto-loading the closed caption for people to view it’s very easy for people to turn off.
They can just click this and turn it off.
I like to have it on by default, and I find that you get a lot of improvement with your ad quality and retention rates.
When you have your closed, captioning turned on and I’ll show you how I do that if you come over here once you have uploaded your video, you’ve done your title and your description you come down.
You can come down to the bottom and hit subtitles and when you click on subtitles it will automatically YouTube will automatically go through and it may take a little bit of time. This was a very short video, so this happened fast, but some of my longer videos, 15, and 20-minute videos take several hours for YouTube to do, but we can go in here.
If you click on English, this is the one that YouTube has provided.
You can edit your closed captioning that they’ve created here.
You might want to listen to it and read this, make sure that they use it.
They picked up the right words, especially if you have an accent you want to make sure that they’ve picked up the right words, and then we go ahead and hit well.
First, we could edit, then we go through and make sure of all this, and then when we hit Save Changes, you can see that there are two English versions here.
So since I now have this second one, what I can do is, if I come over here to info and settings, and if I use this one tag, this y2y t CC equals on the tag that automatically will play the video that closed captioning on the video.
Speaking of tags, go ahead and add some tags to your YouTube: video.
It’s, not the most critical factor for SEO, ranking anymore on YouTube, but go ahead and add a few won. ‘t hurt but add this one, and I just put this one at the end of all of my tags, because it’s kind of ugly, okay, number.
Six on my list is to publish your ads start running your ass when and publish your video when it’s the best peak time for you and that’s going to depend on your niche. If you have a knitting eCommerce site that has knitting, then potentially your audience has different peak viewing times, but a really good place to start is Monday.
Through Friday I mean Monday through Wednesday.
You want to try to publish them between about 2 00 and 4 00.
O’clock Eastern on Thursday and Friday, it’s about 3, 00 pm Eastern is an optimal time for starting and testing your channel, and over the weekend it’s a morning time say between 9 00, an m And 11 00 Eastern.
So if you start to schedule your videos to publish around those times, you’ll start to see probably some better initial responses.
This is when people are most likely to be having little free time and watching YouTube.
Also, when you’re running your ads, you can go into the Google ad network interface and schedule when you want to have your ads show now.
This depends on, like I said your audience, so over a little bit of time, you can go in and you can see in the analytics when your videos are being watched more so you can optimize your ads from there and now on to the last Number seven, the seventh tip that I have is to connect with her.
Let me pull this up and connect with a YouTube influencer who is in your niche.
So if you have and I don’t know Amazon product or something let me see on unboxing Amazon returns, search for your product on YouTube and or in your niche on YouTube, and you can see this guy right here. Six points: seven million views in eight months, so this guy does unboxings.
You can click over to this guy’s video, I’ll show you here.
Let me just pause this and I’m gon na go to his or their channel page and go to the about page, and you can see right here view the email address.
You can say I’m, not a robot.
I’m, not a robot, and submit that you can see right here.
You can get his email address.
You can send them an email and say: hey, listen.
I have a product to have a store that does this.
I’d like to send you a couple of products.
Would you mind unboxing them? Yes, it’s, gon na cost you the cost of the product and shipping it to them, but this is marketing, so they might also want it. This is a marketing expense.
They might also want a fee.
It just depends on how popular they are, and how much it’s going to be seen there are a lot of factors that go into it, but open up a dialogue with them.
Doesn’t cost anything to reach out and at least ask them if you can send them a product that they can feature on one of their unboxing videos.
So oops, sorry, here, are that coffee, mug, hey listen! These are my seven tips on how to use YouTube ads for e-commerce.
For your e-commerce business get started doing this today.
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Thank you so much.
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